BACHELORSchool of Business
Bachelor of Science in Marketing
Duration
3 Years
Language
English
Credits
180 ECTS
Study at Kestora University
Foundations & Business Basics
- Principles of Marketing: Market assessment.
- Principles of Management: Organizational theory.
- Business Communication: Pitching/presenting.
- Business Ethics & Corporate Governance: Responsibility.
- Microeconomics & Macroeconomics: Economic context.
- Business Law: Regulations.
Marketing Core Courses
- Consumer Behavior: Psychology of buying.
- Marketing Research: Data gathering.
- Product & Brand Management: Lifecycle management.
- Sales & Distribution Management: Channels.
- Advertising & Promotion: IMC.
- Retail & Service Marketing: Customer touchpoints.
- International Marketing (Intro): Global reach.
Digital & Analytical Skills
- Digital Marketing Fundamentals: Online landscape.
- Social Media Marketing: Engagement strategies.
- Marketing Analytics: ROI measurement.
- E-Commerce & Online Marketing: Digital sales.
- CRM Systems: Managing relationships.
Business & Strategy
- Strategic Marketing: Competitive advantage.
- Business Statistics for Marketing: Quantitative analysis.
- Pricing Strategy: Value capture.
- Marketing Communications: Messaging.
- Project Management for Marketing: Campaign execution.
Practical Experience
- Case Studies & Simulations: Real-world scenarios.
- Marketing Campaign Projects: Hands-on work.
- Internship / Industrial Training: Industry placement.
Capstone
- Final Year Project: Marketing Research Project.
- Portfolio Development: Showcase of work.
Program Faculty
Prof. Li Krämer
Professor
Tobias Kato
Lecturer
Jun Johansson
Lecturer